Secrets of an Advergame Developer

Lecturer: Brian Robbins, Fuel Industries, Inc.

As the online games market continues to mature, brands and marketers will become an increasingly viable source of funding for game development. The most successful developers will be the ones who know how to meet the needs of advertisers while still creating compelling games.

This session will provide in-depth information on how the branded content business works today, and how developers can position themselves to take advantage of this space in the future.

Specific topics covered will include:

• How advergame projects come to life
• Pitfalls of working with brand-focused clients
• Success metrics and why they matter
• Review and approval processes

Just because the game is helping to sell products, doesn't mean the developer had to sell their soul. In many cases, brands can be more willing to try new approaches and styles of gameplay than a typical publisher. Savvy developers can take advantage of this to explore games they otherwise would not be able to.

Intended Audience: Business Development or Lead Developers. Anyone with an interest and say in the high-level direction of their product or company's direction.

Prerequisites: Attendees should have a good understanding of the process of game development. Knowledge of small scale MMO's or casual games will provide additional insight, but should not be required.

Format: Lecture

Track: Business/Legal

Date/Time: Wednesday, 9:00 AM

Room: Salon F

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