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Lecturer: Bruce Woodcock, MMOGCHART.COM
MMOGs are now over 10 years old. What is the size of the MMOG market? Who are the market leaders? How has the market evolved over time, and where is it going in the future? This session will attempt to answer these questions by presenting ongoing subscription data tracked by MMOGCHART.COM.
Format: Lecture
Track: Research
Date/Time: Wednesday, 10:30 AM,
Room: Seaport
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Lecturer: Daniel Ostenso, Illinois Institute of Art
Nearly two billion children in the developing world have little or no access to education. Now, the One Laptop Per Child Foundation's "XO" is being mass produced, to be distributed to millions of children world-wide. As such, the XO stands to become a significant platform for Serious Games and Online Multiplayer Games, reaching large, untapped markets. However there is much confusion surrounding this low-cost, yet high-tech computer. In this session, Professor Daniel Ostenso will demonstrate the new XO and discuss its potential as a serious game platform. Warning to right-wingers or the mentally unstable: <em>DOOM</em> may be played during the demonstration.
Format: Lecture
Track: Research
Date/Time: Tuesday, 5:00 PM,
Room: Salon B
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Lecturer: Allison Luong, Pearl Research
Pearl Research’s Phoenix Generation study focuses on the lifestyle and behaviour of Chinese youths between the age of 16 and 30. Through the study, Pearl Research identified emerging trends, attitudinal shifts and hot products in China’s Internet, games, technology and entertainment industries. In addition, the study provides insights and actionable recommendations for companies to effectively reach young consumers in China.
Format: Mini Lecture
Track: Research
Date/Time: Wednesday, 2:00 PM,
Room: Salon F
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Lecturer: Edward Hunter, comScore Inc.
This session will provide important insights into the behavior and attitudes of the casual and pc-based online gamer: who they are, what they do online, and where to find them online. comScore will answer key questions such as: How do light gamers and heavy gamers act differently online? Where can light and heavy gamers be found online, and what other online activities are they likely to engage in? How do consumers search for games and gaming information? comScore will also give an overview of larger online gaming trends: worldwide adoption of online games, and stats of the leading sites and games.
Format: Lecture
Track: Research
Date/Time: Tuesday, 3:30 PM,
Room: Salon F
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