Brian Hafer
VP of IT/Engineering, TubeMogul, Inc.

Brian Hafer is a professional software consultant with extensive experience in applying metrics to online systems in the e-commerce, video game, and convergent entertainment industries. He worked with e-commerce retailer RedEnvelope.com to deploy systems to measure consumer behavior and increase revenue through data mining, A/B testing, and automated usability problem detection. He joined Emergent Game Technologies to create enterprise grade metrics tools for the design and production of video games and MMOG's, with a specific interest in using metrics to identify how to allocate limited resources to most effectively increase players' enjoyment, loyalty, and ultimately revenue potential. He is now VP of IT/Engineering at TubeMogul.com, an online video syndication and tracking company, creating solutions to provide detailed audience reach and demographics data to video content creators, including pioneering new approaches for measuring the moment to moment engagement of online viewers.

Panelist: Tuning the Money Funnel: Customer and Process Metrics in Online Games, Thursday, 2:00 PM, Harbor