Mike Sellers
Chief Alchemist, Online Alchemy

Mike Sellers, Chief Alchemist, Online Alchemy. Founded in 2002, Online Alchemy has produced the ground-breaking Dynemotion People Engine for creating "social AIs" in online virtual worlds. Online Alchemy has also developed unique social networking technology based on their AI, and is working on integrating both of these into next-generation online games.

Mike has been designing and developing online games since 1994 when he co-founded Archetype Interactive. He was President and Lead Designer on Meridian 59, the first 3D massively multiplayer online game (MMOG). In 1997 he co-founded The Big Network (later acquired by eUniverse) and led the design for MyPlace, one of the earliest social networking sites. He has since led designs on SimCity Online, The Sims 2, and Ultima Online at Electronic Arts’ Maxis and Origin studios. Mike is a frequent speaker at industry conferences, and has written extensively on MMOG design and production.

Panelist: Real Money, Fake Money and Loot: Designing Economies for MMO Games, Tuesday, 5:00 PM, Harbor