Yat Siu
Founder and CEO, Outblaze

Yat Siu is the Founder and CEO of Sanrio Digital, a company that leverages Sanrio intellectual property (including the world-famous Hello Kitty) for use online and in digital media. He is also CEO and Founder of Typhoon Games, a computer game publisher and distributor established in 2001, and Outblaze, a digital services and solutions company serving over 75 million of users.

Sanrio Digital’s media output includes the 3D CGI animated series Hello Kitty & Friends, which is currently airing on TV stations around the world; Sanriotown.com, the over 2 million-strong official community web site for consumers interested in Sanrio products; and Hello Kitty Online, a hotly-anticipated MMORPG based on the Hello Kitty franchise that is due to launch in 2008. Typhoon Games provides synergy to Sanrio Digital with relationships to media, the game industry, game developers, and offline and online distributors.

Lecturer: The Integration of Social Networks, Casual Gaming, and MMOGs, Thursday, 12:30 PM, Grand Ballroom