Adam Boyden
General Manager, Xfire, Inc.

As General Manager of Xfire, a provider of communications and tools to more than 10 million gamers worldwide, Adam Boyden guides the strategic direction of the company as well as oversees the day-to-day operations of its divisions. Previously, Boyden served as Vice President of Business Development and Marketing for Xfire, helping drive the growth of the business to its successful acquisition by Viacom for $110 million in 2006.

Prior to Xfire, Boyden was the founder and former CEO of Autodaq (now ATC-Onlane), the leading online automotive marketing company. Additionally, Boyden was the founder and former CEO of the China Consultancy, an advisory firm to companies entering the Chinese market.

Boyden holds a B.Sc. in Engineering Science from Exeter University, and an M.B.A from Stanford University. In his spare time, Boyden annoys his wife and family by playing too much World of Warcraft.

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